EarthE Honors .org *
Cool Ways To Honor Your Green Friends
        *pronounced "earthy honors"
 
 
 
 
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Hello Eco Conscious Business::

The EarthE Honors Credit is a discount or credit that businesses are using to reward customers for taking environmental actions.

To receive an EarthE Honors Credit/ discount at your store customers will:
give you a 'love letter to the planet' that they have written about their eco action(s) in the last month,
or,
give you either 'Slow' EarthE Money or 'Fast' EarthE Money that they have received from a friend or employer for an eco action(s) they have taken in the last month.

The 'love letter to the planet' is our new baby -- added to the EarthE Honors Credit in 2010.

We think that customers will be using the 'love letter to the planet' far more than the 'Awards/ Money' to get an EarthE Credit. In truth, even though the EarthE Awards/ Money has been accepted at numerous stores for over four years, it is still not very successful.

Here's why. Most people do not redeem the EarthE Award/ Money that they have received for taking eco actions -- because they do not want to give them up. A few people have said that their EarthE Award/ Money is still on their refrigerator door or in their billfold -- years later. This goes to show that people are not being honored enough for their eco actions.

On the other hand, the 'love letters to the planet' give people a chance to talk and write about what they are doing for the planet, and encourages them to keep up their good work for planet.

So start the EarthE Honors Credit today -- for your planet and your business.

The 'love letter to the planet' the customers give you should include 44 or more handwritten words describing the ecological choice(s) or action(s) the customers have taken this month, their name and date. The love letter may be written on the customers' own paper, or, on "love letter stationary" with your business's name on it, or, on "scrap paper" you offer them.

Posting these 'love letters to the planet' and the EarthE Awards/ Money on a bulletin board or in a little box in your store for other customers to read is a superb way to inspire environmental action, and show your community that you support others environmental actions for the planet.

The EarthE Awards/ Money a customer gives you should have been awarded to them by a friend or employer for an environmental action the customer has taken. Each EarthE Award/ Money should have the signature of the person who has awarded it to them, an eco action they have taken in the last month, and their name written on the front or the back.

To start offering an EarthE Honors Credit at your business, simply print, fill-out and post the EarthE Honors sign at your business. You can print these little 4.25" x 5.5" signs at www.earthe.org/CreditSign.htm or, contact us if you want a pdf version.


To fill-out your EarthE Honors Credit sign, write the Credit/ discount that you have decided to offer on the blank line, and then your business's name on the bottom. Below is an example of how to fill-out your EarthE Honors Credit sign.


Print and Post Tips ::
The sign looks best if it is printed on heavier paper, and laminated, or covered with clear packing tape. To make some nice table-tents, put some double-sided tape near the signs' fold-line.

Once you have made your signs (or received them from us), post them on your front door, by the cash register and elsewhere. The signs describe how the EarthE Honors Credit works in a way that customers and employees can quickly understand.

Print your EarthE Honors Credit sign at www.earthe.org/CreditSign.htm, or contact us if you want a pdf version.

Order Your Signs ::
We will be happy to make your signs for you if you make a donation via Paypal or credit card of any amount to EarthE Honors. Once we have received your donation, we will fill-out, laminate with tape, and send you four, double-sided, good looking 4.25" x 5.5" EarthE Honors Credit signs in the mail.Make payments with PayPal - it's fast, free and secure!

Please be sure to tell us what EarthE Honors Credit (sales discount or other credit) you want to offer your customers so we can add it to your signs.

Size and Kind Of Credit::
The Credit(s) your business offers is up to you. In general, participating businesses are giving a sales discount of 10% as their Credit. We are suggesting clerks at the business give customers the EarthE Handshake too.

If you prefer to limit your EarthE Honors Credit to specific items or to a specific day of the week that's fine. One business has limited their Credit to one item only.

Current discounts offered range from 5 cents to 25% off. The most common discount is written as "Up to 10% Off". We hope you will consider a discount that states "Up to 15% Off" or "Up to 20% Off". Most businesses find that 10% discounts are seldom utilized.

By the way, the reason we keep calling it an EarthE Honors Credit -- and not EarthE Discount -- is because businesses may choose to honor their environmental customers in ways that do not include a discount. For example, business might want to offer a gift as their Credit.

Biz Directory::
Once your business starts giving an EarthE Honors Credit, contact us if you want us to add you to the EARTHE HONORS BUSINESS DIRECTORY.

Signed EarthE Awards/ Money::
To be valid for a Credit at your store, EarthE Awards/Money should have the handwritten name of the person who it was given too, the eco action they are being honored for, and the signature of the presenter. The person who received the EarthE Awards/ Money is the only one who can present it to a business for a Credit.

Offer Blank EarthE Awards/ Money To Customers:
Businesses may want to give out blank EarthE Awards/ Money to customers. Giving out blank EarthE Awards/ Money can help bring in new eco customers.

To print EarthE Awards/ Money to give to your customers, go to the EarthE Awards/ Money section on the EarthE.org home page.

When giving out blank EarthE Awards/ Money to customers you can say, "We like to give a 10% EarthE Honors Credit (discount) to people who have been awarded EarthE Awards/ Money for an eco action they have taken. So if you would like, award this EarthE Awards/ Money to one of your friends for an eco action they have taken by writing their name, the eco action they have taken, and your signature on this EarthE Money. They can then come in and get our 10% EarthE Honors Credit (discount)."

When a customer brings in EarthE Money, it should have the person's name, the eco action they have taken and the signature of the person that awarded it to them. Then thank them for the eco action they have taken, and give them the Credit (discount).

Ask clerks to put the EarthE Awards/ Money they receive for a Credit (discount) in the cash register. The manager or owner can then verify why the Credit (discount) was given when reconciling the drawer.

EarthE Awards/ Money Availability:
The blank EarthE Awards/ Money that is being circulated can be printed for free at WWW.EARTHE.ORG.

Custom EarthE Money::
We will design some EarthE Awards/ Money that has *your business's name on it* if you make a donation of any amount to EarthE.org.

Make payments with PayPal - it's fast, free and secure! You will then be able to print-out and give EarthE Awards/ Money with your business's name on it to your customers. It will say, "Sponsor: Your Business Name" on the bottom of your custom EarthE Money. You will be able to print it for free via a web link we give you.

We can also mail some of the custom EarthE Awards/ Money that has your business name on it to you for a donation.

EarthE Awards/ Money Fast and Slow::
The two EarthE Awards/ Money styles are 'Fast' and 'Slow'.

'Fast' EarthE Money does not have a place to write in details on the front. Therefore, to receive a Credit with Fast EarthE Money, the person's name, an eco action they are being honored for, and the signature of the presenter will be written on the back.

'Slow' EarthE Money has a place on the front to write-in the person's name, an eco action they are being honored for, and the signature of the presenter/verifier.

Fake EarthEs::
The great news is that we have only heard of one customer in 18 months that has tried to abuse the EarthE Credit! However, because the EarthE Honors Credit program is an honor system, it is possible that someone will forge their own EarthE Awards/ Money. That's why businesses might want to add "UP TO" in front of their discount % offered. Then, if someone appears to be abusing the Credit, the clerk or manager can limit the Credit being given to that person.

Opting Out::
To stop giving EarthE Credits, simply remove your EarthE Honors Credit signs at your business location. Then contact us and we will remove your name from the EARTHE BUSINESS DIRECTORY

Marketing and Press::
We will contact local press and media to get coverage for the EarthE Honors Credit in your area. We encourage the media to announce participating businesses in their coverage.

To stretch your own business's advertising and PR dollars, consider teaming up with other EarthE businesses to announce that you are giving EarthE Honors Credits via joint advertising and press releases.

One of our favorite ad layouts is a newspaper ad with a single, blank EarthE Awards/ Money note and the names of local businesses that accepts them for a Credit below it. Individuals can cut the EarthE Awards/ Money out of the newspaper, fill it out and award it to a friend for their eco actions. The friend can then bring it to your store for a Credit. This is a very eco friendly way to bring in new customers. We will lay-out this ad for you for free if you want.

So give an EarthE Honors Credit at your business to show customers that you support their actions that protect our planet.

Contact us if you want help or customized materials.

For The Life, Stele Ely
3454 Stanford Ave.
Boulder, CO 80305

WWW.EARTHE.ORG
GREENTOPIAORG-4@YAHOO.COM
3O3.818.5199


:: Print EarthE Honors Credit signs HTML; 4.25" x 5.5"
:: Print an 8.5" x 11" sign by right clicking on the sign image below, then save and print.
:: Contact us if you want a pdf version to print out.


PS ::
Businesses can use EarthE Money/ Credits, or EarthE Awards to honor their own environmental employees too.

Below is a bigger version of the sign to look over. To print the image directly, first right click, then save and print. Contact us if you prefer to print a pdf version.




 





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3O3.3O9.O897

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